Industrial Semiotics Studio

A forthcoming desktop studio for WordPress developers — image metadata, generative media workflows, and asset libraries built around the semiotic discipline the rest of the practice lives by.

Building · Product Founder / designer / engineer 2025–
Stack: Electron · TypeScript · React · WordPress integration · WP REST · WP-CLI · Multi-provider AI (Gemini, OpenAI, Stability, Anthropic) · Local-first storage via File System Access API

Problem

WordPress developers and agencies that work with image-heavy publishers — newsrooms, magazines, photography portfolios, regional brands — sit on enormous image libraries with terrible metadata. Bringing generative AI into that workflow makes the problem worse, not better: more images, less context.

The existing tools either treat AI as a content fountain (more, faster, cheaper) or as a separate creative app, disconnected from the metadata discipline that makes assets usable in the first place.

Concept

Industrial Semiotics Studio is a local-first desktop application for WordPress developers and asset-heavy teams. It pairs generative workflows with metadata-as-first-class: every asset that enters the studio is captioned, tagged, structured, and tied back to provenance. Image generation, editing, and ingest sit alongside a real metadata model.

The model under the hood is built around the same Industrial Semiotics vocabulary — cultural logic, symbolic infrastructure — applied to the operational level of an asset library.

Why it matters

If AI is going to flood asset libraries with infinite content, the discipline that lets organizations keep meaning attached to that content has to be infrastructure, not a future cleanup task. ISS is the practical instrument for doing that work on WordPress.

Status

Building. Lives in the same family as Conjure (my local-first AI creative studio) and Panelscape (graphic-novel generation engine) — both of which are feeding ISS’s architecture. Public preview when there’s something worth showing.

If you run a WordPress operation with a serious image library and want to be in the early-access conversation, tell me about your workflow.