This is the machinery.
The projects here are where the theory gets tested: open-web discourse, source classification, agentic development, owned marketing infrastructure, media metadata, and generative workflows.
They are not all the same kind of product, but they are all aimed at the same layer — the symbolic systems people and machines use to decide what things are, why they matter, and what should happen next.
Some are active. Some are still being built. All of them belong to the same campaign: technology for better meaning-making.
Open Web
Skysquare
A browser extension that brings Bluesky conversation back to the web pages people are actually discussing.
Epistemic Infrastructure
Agentic Development
ContextQB
Architecture education and tooling for AI-native builders. AI can write code. Someone still has to think.
Symbolic Systems
Industrial Semiotics Studio
A forthcoming desktop studio for WordPress developers — image metadata, generative media workflows, and asset libraries built around the semiotic discipline the rest of the practice lives by.
Martech Product
Channelscape
Owned, open-source martech infrastructure for teams escaping the SaaS rental treadmill.