Why travis.tech exists

I studied rhetoric at Berkeley because I wanted to understand how language moves people.

That sounds academic until history reminds you it is not. Politics is rhetoric with consequences. Media is rhetoric at scale. Law is rhetoric with enforcement. Sport is rhetoric in motion. Software is rhetoric made executable.

The older I get, the less I believe these are separate categories.

Code, brands, interfaces, metadata, public discourse, foreign policy, football, AI agents — all of them are meaning-making systems. They turn human ideas into visible forms other people can read, contest, follow, trust, reject, or use.

travis.tech is where I collect the technology projects that grow out of that belief.

Skysquare brings social context back to source material. Infoscape classifies the web beneath that conversation. ContextQB teaches people how to steer AI agents with architectural discipline. Channelscape helps teams own their marketing infrastructure. Industrial Semiotics Studio brings semiotic discipline to media assets and metadata.

Different projects. Same theory of the world.

Language is the primary human technology. My work builds tools for the layers that come after it.